TASK

Get back to #1 and win the back-to-school moment from M&S

PROBLEM

Back to school adverts show an unrealistic and sanitised version of family life, creating a sea of sameness

TRUTH

We spoke to parents  through The Move and found that instead of focusing on traditional scholastic achievements, this year they were focused on their kids finally getting the chance to fully thrive  

Kids can only do their best at school, if they’re able to be their best at school.

APPROACH

Win the playground first and become the soundtrack to the most important BTS moment in our children’s lifetime

RESULTS

• 20 million impressions | 13.5 million TikTok impressions 

• 29% growth in online sales

• Number #1 in market share [volume and value]