BRIEF

Help Aspall unlock its next stage of growth and lead the revival of cider

INSIGHT

In a society seeking to elevate the routine and create pleasure in everyday life, we show that those who dare to flirt with different reap the biggest reward

APPROACH

Culture-first brand strategy to define Aspall’s role in consumers’ lives as ‘the instigator of unexpected refinement’, which was built into a multi-year growth plan and launch campaign for the new platform ‘Y do Ordinary’

RESULTS

Fastest-growing cider brand in awareness (+7.7 YoY)

Aspall achieved its strongest equity score in over a year

Aspall captured more share of cider experiences (now 6%)