TASK

Launch Dr.Jart skincare in the UK and make Dr. Jart a cult skincare brand

PROBLEM

UK consumers were unfamiliar with the powerful ingredients in Korean Skincare

INSIGHT

It’s not your skin that’s problematic; it’s the environment your skin exists in 

APPROACH

The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone to rethink skin sensitivity as a part of everyday life, and rethink how to launch a product during a global pandemic. If the people couldn’t come to the Jart world, we’d have to bring the Jart world to them

RESULTS

• #1 skincare brand in earned media value 

• Retail sales x2 business target 

• Top 12 selling products in Boots [out of 1300 products]